EV Infrastructure Advisory

EV infrastructure advisory 

Turning strategy into live, scalable sites
Build a charging business that is clear in its positioning, strong in its brand, and engineered for utilisation. We help charge point operators and site owners shape the strategy, model the commercials, and deliver the space. From brand and user experience to foundations, canopies, security and cable theft prevention, our advisory work connects the big picture to the site you switch on.
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What we cover

Your full Scope EV Charging Partners

We advise on the whole EV infrastructure business, then stay with you through delivery so nothing gets lost in translation.

Market Positioning & Growth Strategy

Build a clear position in the EV infrastructure market and a plan that scales. We map competitor spaces, define where your network wins, and turn that into a practical rollout roadmap. The result is a portfolio strategy that connects brand promise to site selection, delivery method and programme certainty from day one. With a team that has done this end to end before, we can take you from a blank page to a brand that grows fast and looks like a major player.

Scale Readiness

Create a repeatable site blueprint that keeps decisions simple and outcomes consistent. We build a network design system that covers preferred layouts, traffic flow, bay geometry, signage hierarchy, lighting levels, accessibility clearances and security zones. Planning packs and brand guides are prepared in advance which reduces rework and speeds approvals. The result is sites that look the same, work the same and scale from first pilot to national rollout.

Experience design & accessibility

Design the full journey from first turn to a successful session with accessibility built in. We shape layouts, bay geometry, kerb heights, lighting and sight lines so routes feel intuitive for every driver. Wayfinding, instructions and payment flow are tested against PAS 1899 guidance and ChargeSafe expectations, then packaged into clear standards and artwork. The result is an easy to use space that reduces errors, shortens dwell at the charger and supports higher utilisation across the network.

Brand & Marketing Execution

Build the brand from the ground up with a team that lives and breathes EV. We define a clear market position and create an identity that can scale. From naming and messaging to colour systems and logo marks, we design the assets and the rules that make the brand obvious from the road and effortless at the charger. The identity carries across every touchpoint including websites, driver apps, charge, totems and on site signage. Templates, specifications and artwork packs keep every location consistent so recognition grows, trust follows and drivers return.

Commercial Modelling & Utilisation

We design the user journey to maximise revenue per charger and per site. We model demand and approach routes, then set a clear wayfinding hierarchy so the right drivers reach the right bays fast. At the charger we simplify instructions and payment flow to raise throughput and reduce drop off. We tune bay mix, layout, lighting and ANPR rules, then package the winning setup into a repeatable playbook so results scale across the network.

Delivery Governance – From plan to site

We carry your plan through build with one accountable team. Our free issue approach plugs into your ICP partner and keeps handoffs simple. Scope, drawings and bills of materials are locked early with standard kits and site packs that crews can follow without guesswork. Stock readiness and clear change control protect the programme. The outcome is a clean install, a tidy handover and a site that opens on time and on budget

Security & Uptime protection

We build security plans that match real usage and local risk. Using operator incident feedback and session trends, we map peak periods, dwell time and vulnerable assets, then set camera coverage, fields of view and monitoring rules that fit the site type. We specify lighting levels and uniformity so routes feel open and safe because drivers choose locations that feel secure. We layer in geography from city centres to roadside hubs and develop regional playbooks that reflect different crime patterns and footfall. The output is a clear standard with layouts, lighting schedules and response workflows that protects uptime and scales across the network.

Cable theft risk & resilience

We model cable theft risk against local patterns and the value of a session, then compare the true cost of an incident. That includes engineer callouts, emergency parts, lost sessions, refunds, insurance friction and the hit to customer trust. Upfront protection with CableGuard reduces exposure at vulnerable locations. The dual layer sleeve makes attacks slower and riskier and the forensic liquid links attempts to offenders which discourages repeat visits and supports enforcement. We set deployment rules for high risk regions and new installs so protection becomes standard where it matters. The return shows up as avoided outages and steadier revenue rather than constant replacement spend.

Why Choose formula space?

One partner across advisory and delivery means ideas survive contact with the real world.

Single Source Execution Model

A single source model that connects design, brand, security and civil interfaces to deliver consistent sites at speed from one accountable partner 

Free Issue Delivery Method

A free issue delivery method that integrates above ground works with your ICP plan for programme certainty and fewer moving parts 

Three Phase Methodology

A tried & tested three phase methodology that keeps strategy intact from workshop to handover and continuous improvement.

How we deliver at pace

Create. Deliver. Sustain.

One playbook from first sketch to live network. We align brand and space strategy, build sites with one accountable team, and keep performance rising with data and iteration.

CREATE

Set the direction and define a playbook you can repeat network wide. We position the brand, agree the charging environment strategy and model the space so leaders sign off with confidence. 

  • Brand and user experience workshop with stakeholder sign off

  • Space strategy and product mix agreed for first sites and future scale

  • Site modelling and visualisation with compliance and market feedback

  • Standard detail library, CAD blocks and specifications for consistent delivery

DELIVER

Turn the plan into a live site with one accountable team. We run audits, de-risk rollout and operate a free issue approach so crews work from the same kits and site packs. Coordination with your grid connection partner ICP keeps the programme aligned from civils to energisation.

  • Site audit and pre-start sign off

  • Handover with your installation team or instruction of ours and training packages with clear drawings and bills of materials

  • Free issue model with defined finish mix and delivery method

  • Quality control checklists and photographic records for a clean handover

SUSTAIN

Protect performance and keep improving with data you can act on. We manage assets to an agreed service tier, report quarterly and roll proven ideas from partners and leading operators into the roadmap.

  • Asset management packages, keeping your site as fresh as day one

  • Quarterly site reporting with operation insights, preventative maintenance, utilisation, uptime and safety insight

  • Regional playbooks for visibility security and theft risk

  • Continuous improvements that carry into the next ten sites and the next hundred

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Contact details

Mon - Fri | 07:00-17:00
Head office
Synergy House, Canterbury Business Park, Partridge Drive, Bridge, Canterbury CT4 5DR
New York
260 Madison Avenue, 8th Floor, New York 10016
Amsterdam
Kingsfordweg 151, Amsterdam, 1043 GR
Oslo
3rd floor, Lysaker Torg 5, Lysaker, 1366
London
3 More London Riverside, London SE1 2RE
Sydney
1 Denison St, North Sydney, New South Wales 2060